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Search: subject:"Fantasy games"
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Fantasy games
3
Computerspiel
2
Role playing
2
Social aspects
2
Advertising
1
Advertising effects
1
Asiatisch-Pazifischer Raum
1
Attitude to in-game advertising
1
Aufsatzsammlung
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Congruity effects
1
Consumer behaviour
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Game theory
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In-game advertising
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Interactivity
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Internet
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Internet games
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Konsumentenverhalten
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Online-Spiel
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Pacific Area
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Phantastisches Rollenspiel
1
Soziologie
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Spiele
1
Spieltheorie
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Video game
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Videospiel
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English
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Dens, Nathalie
1
Hjorth, Larissa
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Pelsmacker, Patrick de
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Taylor, T. L.
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Verberckmoes, Shana
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Journal of electronic commerce research : JECR
1
Routledge studies in new media and cyberculture
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USB Cologne (EcoSocSci)
2
ECONIS (ZBW)
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How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
2
Gaming cultures and place in Asia-Pacific
Hjorth, Larissa
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004939795
Saved in:
3
Play between worlds : exploring online game culture
Taylor, T. L.
-
2009
-
1., paperback ed.
Persistent link: https://www.econbiz.de/10009415051
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