Okello, Dickson Otieno; Luttah, Fahad Juma - In: Cogent Business & Management 9 (2022) 1, pp. 1-15
The focal point of this study was determining the effect of market orientation on farm performance as moderated by … market orientation, farmer resilience, and farm performance. Results from the analysis indicate a significant relationship …-functional coordination) with both farmer resilience and farm performance with the exception of a non-significant relationship between …