Kang, Shinyoung; Kim, Kyoung-Bae - In: Global business and finance review 28 (2023) 1, pp. 72-87
Anseong Matchum Land, the venue of the festival, and respondents were selected by the convenience sampling method. Also, rest … areas at the festival site were used for data collection and 309 out of 400 were judged to be valid. Included in the … questionnaires was a series of Likert-type questions about the respondent’s satisfaction with 18 attributes of the festival and the …