Nordvall, Anders; Heldt, Tobias - In: International Journal of Event and Festival Management 8 (2017) 2, pp. 172-185
Purpose Hallmark events can be very beneficial for host communities, not least due to their potential in attracting tourists. The Peace & Love music festival was the hallmark event of the Swedish city Borlänge. In 2013, the event organization declared bankruptcy and canceled the forthcoming...
