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Search: subject:"Firm-cause fit"
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Cause-Related Marketing
3
Cause-related marketing
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Consumer behaviour
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Marketing management
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Marketingmanagement
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Firm-cause fit
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Benefit framing
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Beziehungsmarketing
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Brand image
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Corporate Social Responsibility
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Implicit mindsets
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Markenimage
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Perceptual congruence
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Prospect Theory
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Prospect theory
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Relationship marketing
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cause-related marketing (CRM)
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company's motives
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firm/cause fit
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hope | can
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persuasion
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verbal cue
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Hamilton Rice, Dan
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Hsieh, Meng-Hua
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Kuo, Andrew
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Yucel-Aybat, Ozge
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
2
Consumer mindsets matter : benefit framing and
firm-cause
fit
in the persuasiveness of cause-related marketing campaigns
Yucel-Aybat, Ozge
;
Hsieh, Meng-Hua
- In:
Journal of business research : JBR
129
(
2021
),
pp. 418-427
Persistent link: https://www.econbiz.de/10012509631
Saved in:
3
The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
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