Islami, Xhavit; Mustafa, Naim; Topuzovska Latkovikj, Marija - In: Future Business Journal 6 (2020) 1, pp. 1-15
strategy, and focus strategy) on firm performance. The questionnaires of the study have been prepared, the responses have been … provides higher firm performance compared to two other Porter's generic strategies (low-cost strategy or focus strategy) that …