Hoang, Hung Cuong; Chovancová, Miloslava; Thi Que … - In: Global business and finance review 27 (2022) 4, pp. 81-96
and how they buy green products, especially organic food. This study aimed to combine the food choice questionnaire (FCQ …) and the theory of planned behavior (TPB) to examine the effect of the food choice questionnaire on customers' attitude … structural equation modeling with SMART-PLS 3.2. Findings: The results indicate that the food choice questionnaire significantly …