Chinta, Ravi; Cheung, Mee-Shew; Capar, Nejat - In: Journal of Management and Strategy 6 (2015) 1, pp. 76-87
The interplay of newness and foreignness is critical to international companies¡¯ success. The assumption that … foreignness and newness can work together to cancel out or reduce the disadvantages associates with each factor came about from … a comprehensive framework to outline the pros and cons of newness and foreignness and how to manage them. This is a …