Chatterjee, Shuvam; Bryła, Paweł - In: Journal of economics & management 44 (2022) 1, pp. 210-235
consumer purchase intentions influenced by fragrance and develop a framework for modeling consumer responses. Design … literature. Findings - This article advances knowledge on the topic of fragrance marketing and proposes an integrative framework … of consumer purchase responses considering the mutual relationship shared between fragrance, the influence of control …