Brookes, Maureen; Altinay, Levent; Wang, Xuan Lorna; … - In: Journal of Service Theory and Practice 26 (2016) 6, pp. 889-910
Purpose The purpose of this paper is to examine franchisees’ business start-ups from an entrepreneurial perspective …, adopting a process representative of entrepreneurship to examine opportunity identification and evaluation by franchisees and … collected using semi-structured interviews with a sample of service industry franchisees in Macau. Findings The study identifies …