Shaikh, Ateeque; Biswas, Saswata Narayan; Yadav, Vanita; … - In: International Journal of Retail & Distribution Management 45 (2017) 2, pp. 158-176
Purpose The purpose of this paper is to develop, test and validate a measure of fairness in the context of franchisor-franchisee … relationship and test for the dimensionality of fairness. Design/methodology/approach The authors surveyed 300 franchisees of a …