Pentina, Iryna; Amos, Clinton - In: European Journal of Marketing 45 (2011) 11/12, pp. 1768-1778
dimensions to the Freegan phenomenon. Design/methodology/approach – Data triangulation approach combines netnography of the … Freegan online discourses, and content analysis of mainstream consumer views of Freeganism. Findings – Participation in shared … practices facilitates Freegan collective identity construction through convergence of radical consumer resistance and market …