//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Frosta-Aktiengesellschaft"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Deutschland
4
Frosta-Aktiengesellschaft
4
Germany
4
Brand image
2
Brand management
2
Customer integration
2
Ernährungsindustrie
2
Food industry
2
Frozen food
2
Kundenintegration
2
Lebensmittelindustrie
2
Markenführung
2
Markenimage
2
Markenpolitik
2
Social Web
2
Social web
2
Tiefkühlkost
2
Web 2.0 technologies
2
Web 2.0-Technologien
2
Beziehungsmarketing
1
Brand
1
Consumer behaviour
1
InBev NV <Löwen>
1
Innovation management
1
Innovationsmanagement
1
Konsumentenverhalten
1
Markenartikel
1
Produktpositionierung
1
Public relations
1
Relationship marketing
1
Social Media
1
Trendsetter
1
User Generated Content
1
Verbraucherverhalten
1
Viral marketing
1
Virales Marketing
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Article
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Case study
1
Company information
1
Fallstudie
1
Firmeninformation
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
German
3
English
1
Author
All
Arnhold, Ulrike
1
Bauhoff, Julia
1
Burmann, Christoph
1
Casper, Constance
1
Feddersen, Christian
1
Reichert, Irmingard
1
Published in...
All
Consumer science : Diskussionsbeitrag Nr. ...
1
Gabler research / Innovatives Markenmanagement
1
Markenmanagement
1
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
User generated branding : integrating user generated content into brand management
Arnhold, Ulrike
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003939865
Saved in:
2
Lead-User-Identifikation in virtuellen Communities am Beispiel des Frosta-Blogs
Casper, Constance
;
Reichert, Irmingard
-
2008
Persistent link: https://www.econbiz.de/10003803809
Saved in:
3
Identitätsbasierte Markenführung in der Lebensmittelindustrie: der Fall FRoSTA
Burmann, Christoph
;
Feddersen, Christian
-
2007
-
1. Aufl
Persistent link: https://www.econbiz.de/10003417093
Saved in:
4
Frosta : Transparenz in der Lebensmittelbranche
Bauhoff, Julia
- In:
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und …
,
(pp. 110-123)
.
2007
Persistent link: https://www.econbiz.de/10003594186
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->