Davola, Nicola; Mura, Rita; Vicentini, Francesca - In: Corporate governance and research & development studies … (2024) 1, pp. 37-50
The paper focuses on the possibility that differences between men's and female's football (not only considering players' physical attributes and technical performances, economic aspects as ticketing, sponsorships, tv rights, merchandising, but also behavioral insights) could lead clubs to enrich...