Uygun, Mutlu; Akin, Eyup - In: Anadolu University Journal of Social Sciences 12 (2012) 2, pp. 107-122
This research is conducted to determine whether the products’ and the brands’ functional, symbolic and experiential benefit dimensions differentiate in terms of consumers’ evaluation or not. Analysis of the data gathered by an appropriate scale from a sample which is consisted of Aksaray...