Vuković, Dijana; Kocijan, Samanta; Žunac, Ana Globočnik - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 9 (2023) 1, pp. 329-340
connectivity, a common characteristic of Generation C. Through this network communication, which is particularly popular on social … modern consumer of Generation C is more educated, informed and cautious; impulsive buying, under the influence of online … evaluating alternatives among Generation C members affects realising impulsive purchases. Modern, connected consumers of …