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Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee
;
Lee, Seung-Hee
- In:
Journal of Business Research
65
(
2012
)
10
,
pp. 1507-1515
consumption behavior by examining the effect of past experiences with counterfeit luxury brands (CLBs) and
genuine
luxury
brands
…
Persistent link: https://www.econbiz.de/10010594818
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