Fatehi, Kamal; Ghadar, Fariborz - In: International Journal of Commerce and Management 24 (2014) 4, pp. 321-333
Purpose – This paper aims to identifying managerial mindset by constructing a cognitive or integrative geocentrim index. Going international is either an extension of successful domestic business operations or a requirement for remaining competitive. It is imperative for firms to be a part of...