Beghin, John; Yue, Chengyan; Marette, Stéphan - Center for Agricultural and Rural Development (CARD), … - 2006
geographical indication does not sufficiently reward the effort to improve quality. Finally, the selection of both instruments by …
How to Promote Quality Perception in Wine Markets:
Brand Advertising or Geographical Indication … the cost of promotion to be shared, a
geographical indication does not sufficiently reward the effort to improve quality …