Search Results - subject:"Global Consumer Culture"

Little Emperors in the UK: Acculturation and food over time

Cappellini, Benedetta; Yen, Dorothy Ai-wan - In: Journal of Business Research 66 (2013) 8, pp. 968-974

global consumer culture food to resist host food culture. Participants with strong non-ethnic ties have a wider knowledge of …

Persistent link: https://www.econbiz.de/10010869837

Understanding the contemporary advertising environment

In: Strategic Direction 29 (2013) 2, pp. 10-12

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015010792

“Wow! It's cool”: the meaning of coolness in marketing

Rahman, Kaleel - In: Marketing Intelligence & Planning 31 (2013) 6, pp. 620-638

consumer culture (GCC). Next, from a content analysis approach, using associative group analysis (Szalay and Deese, 1978) we …/methodology/approach – Using literature review, we first analyse how cool has evolved from its original meaning to its contemporary form in global …

Persistent link: https://www.econbiz.de/10014947387

Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia

Jiang, Jing; Wei, Ran - In: International Marketing Review 29 (2012) 6, pp. 597-622

face of global consumer culture. Research limitations/implications – The results of this content analysis provide a fuller …

Persistent link: https://www.econbiz.de/10014827566

Attracting and retaining customers in a competitive market

In: Strategic Direction 28 (2011) 1, pp. 17-20

Purpose – The feature's aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies Design/methodology/approach – This review is prepared by an independent writer who provides context and commentary....

Persistent link: https://www.econbiz.de/10015010675