Agyemang, Kwame J.A.; S. Williams, Antonio - In: Sport, Business and Management: An International Journal 6 (2016) 4, pp. 440-459
Purpose Central to the celebrity creation process is mass media communication and impression management (IM) behaviors of social actors. The emergence of social network sites (SNSs) such as Twitter offers a platform for social actors to engage both of these means in efforts to manage their...