Hsieh, Ming-Yuan - In: E3 Journal of Business Management and Economics. 2 (2011) 4, pp. 132-146
This research integrated the Social Cognition Theory and the Engel Kollat Blackwell customers’ purchasing model (EKB model) to synthetically discuss the three kinds of possible relations comprising “does negatively entice”, “does possibly entice” and “does positively entice”...