Silintowe, Yunita Budi Rahayu; Sukresna, I. Made - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 2, pp. 392-404
This study aims to analyze the effects of inhibiting factors (i.e., habits, skepticism, and lack of availability) and green knowledge on the purchasing behavior of environmentally friendly products. This research also explains the moderating effect of green knowledge on the relationship between...