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Search: subject:"Green advertising"
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Advertising effects
65
Green marketing
65
Werbewirkung
65
Öko-Marketing
63
Consumer behaviour
61
Konsumentenverhalten
61
Advertising
60
Werbung
60
Environmental consciousness
49
Umweltbewusstsein
49
Green advertising
42
green advertising
40
Sustainable product
24
Öko-Produkt
24
Environmental management
21
Nachhaltige Entwicklung
21
Sustainable development
21
Umweltmanagement
21
Brand image
17
Markenimage
17
Brand management
16
Markenführung
16
Sustainability
12
Nachhaltigkeit
11
Corporate social responsibility
7
purchase intention
7
Corporate Social Responsibility
6
environmental concern
6
Eco-label
5
Green Advertising
5
Marketing management
5
Marketingmanagement
5
Umweltzeichen
5
green marketing
5
green purchase intention
5
sustainability
5
Environmental concern
4
India
4
Internet marketing
4
Online-Marketing
4
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Undetermined
65
Free
13
Type of publication
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Article
95
Book / Working Paper
1
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Article in journal
78
Aufsatz in Zeitschrift
78
research-article
7
Article
3
Graue Literatur
1
Non-commercial literature
1
Ratgeber
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Language
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English
89
Undetermined
6
German
1
Author
All
Bang Nguyen Viet
5
Milfeld, Tyler
4
Matthes, Jörg
3
Pittman, Matthew
3
Yilmaz, Cengiz
3
Alderson, Laura
2
Alniacik, Umit
2
Amato, Christie H.
2
Amato, Louis H.
2
Bodkin, Charles D.
2
Corona, Ramon
2
Farida, Naili
2
Fernando, Angeline Gautami
2
Gangadharbatla, Harsha
2
Hartmann, Patrick
2
Herman, Lalu Edy
2
Jeong, EunHa
2
Kishor, Jugal
2
Levy, Marian
2
Maziriri, Eugine Tafadzwa
2
McCabe, Mary Beth
2
Muralidharan, Sidharth
2
Nyilasy, Gergely
2
Oakley, Jared
2
Paladino, Angela
2
Schmuck, Desirée
2
Sivakumaran, Bharadhwaj
2
Suganthi, L.
2
Thieme, Jeff
2
Tiamiyu, Mojisola F.
2
Udayana, Ida Bagus Nyoman
2
Weaver, Richard
2
Wonneberger, Anke
2
Xue, Fei
2
Youn, Kibum
2
Zhang, Xingyi
2
Akram, Umair
1
Amato, Christie H
1
Amato, Louis
1
Apaolaza, Vanessa
1
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Institution
All
Keleti Károly Gazdasági Kar, Óbudai Egyetem
1
Published in...
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International journal of advertising : the review of marketing communications
10
Business strategy and the environment
6
Journal of marketing communications
6
Journal of business research : JBR
4
Journal of promotion management : innovations in planning and applied research
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Global business review
2
International journal of business excellence : IJBEX
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Psychology & marketing
2
Social Responsibility Journal
2
Transportation research / E : an international journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Amfiteatru Economic Journal
1
Anadolu University Journal of Social Sciences
1
Arbeitspapier
1
Asia Pacific Journal of Marketing and Logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business: Theory and Practice
1
Cogent Business & Management
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
DLSU business & economics review
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European Journal of Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Asian Social Science
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of product lifecycle management : IJPLM
1
International journal of public sector performance management
1
International journal of trade and global markets
1
Journal of Business Ethics
1
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ECONIS (ZBW)
79
RePEc
7
Other ZBW resources
7
EconStor
3
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96
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21
Explaining media effect of
green
advertising
on audience attitude
Khandelwal, Utkal
;
Singh, Trilok Pratap
- In:
Society and business review
18
(
2023
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10014334109
Saved in:
22
Plant-based food is unhealthy : that's not true! : how can corrective messages help promote plant-based menus in quick-service restaurants?
Zhang, Xingyi
;
Jeong, EunHa
;
Shao, Xiaolong
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3216-3234
Persistent link: https://www.econbiz.de/10014334291
Saved in:
23
Effect of
green
advertising
attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
24
Relax your fear : the role of autonomous sensory meridian response (ASMR) in
green
advertising
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
Saved in:
25
Move the mind of fashion consumers with low environment saliency : use well- and healed-baby appeals and increase anticipated positive emotions
Choi, Dooyoung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1047-1063
Persistent link: https://www.econbiz.de/10014430537
Saved in:
26
Are co-created green initiatives more appealing than firm-created green initiatives? : investigating the effects of co-created green appeals on restaurant promotion
Zhang, Xingyi
;
Jeong, EunHa
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013482219
Saved in:
27
A study on the influence of eco-labels and
green
advertising
on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
28
Heuristic processing of
green
advertising
: review and policy implications
Castro Santa, Juana
;
Drews, Stefan
- In:
Ecological economics : the transdisciplinary journal of …
206
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259228
Saved in:
29
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
30
Government polices and COVID-19 impact : mediator roles in green wash
Minh T. H. Le
- In:
International journal of product lifecycle management : …
15
(
2023
)
2
,
pp. 115-138
Persistent link: https://www.econbiz.de/10015065363
Saved in:
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