Hölzner, Heike; Riedel, Anna - In: PraxisWISSEN Marketing 4 (2019) 01/2019, pp. 86-96
Growth Hacking ist eine von Startups entwickelte Methode zur Einführung und Vermarktung innovativer Angebote. Ziel ist …Growth Hacking is a marketing technique used to increase the growth of a company through certain tactics ("hacks"). It … Growth Hacking is cost minimization. It is mainly used by Startups, that have to work with limited resources, but gains …