Ahmad, Anis Najiha; Yang, Tajul A.; Wan Abdullah, Wan Nadiah - In: Journal of Islamic Marketing 6 (2015) 3, pp. 294-313
Purpose – The purpose of this study is to evaluate the perceived knowledge of the general concept of halal food and actual knowledge of halal food principles with emphasis on alcohol (alcoholic drinks and ethanol). Design/methodology/approach – A cross-sectional descriptive survey, using...