Rezai, Golnaz; Mohamed, Zainalabidin; Nasir Shamsudin, Mad - In: Journal of Islamic Marketing 3 (2012) 1, pp. 35-46
Halal principles in a country where almost 60 percent of the population is Muslim. Design/methodology/approach – Cross … information on their understanding of Halal principles and food products. The logit model was applied to determine the extent to … which socio environment factors influenced the respondents' understanding and familiarities with Halal principles and Halal …