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Hans-Willi Schroiff
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Neuromarketing
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Häusel, Hans-Georg
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Schroiff, Hans-Willi
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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ECONIS (ZBW)
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"Eine gute Neuro-Theory of Mind löste viele Kontroversen im Marketing" : Interview mit
Hans-Willi
Schroiff
Schroiff, Hans-Willi
;
Häusel, Hans-Georg
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 213-216)
.
2014
Persistent link: https://www.econbiz.de/10010341959
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