Walter, Cícero Eduardo; Vale, Vera Teixeira; … - In: Administrative Sciences : open access journal 13 (2023) 11, pp. 1-19
The present study aimed to analyze the current state of the art regarding brand hate with the main intention of … identifying possible gaps to be explored in future studies. Brand hate can be described as a set of negative emotions on the part … brand hate on consumer behavior, its evolution over time in different industries and contexts, who its mediators are, and …