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Search: subject:"Hedonic/utilitarian"
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Consumer behaviour
15
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15
Hedonic price index
6
Hedonischer Preisindex
6
Einzelhandel
4
Retail trade
4
Online retailing
3
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hedonic/utilitarian consumption
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Shirai, Miyuri
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Anderson, Kelley C.
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Avis, Mark
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Filieri, Raffaele
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GEUENS, M.
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Ghose, Sanjoy
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Josiam, Bharath M.
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Knight, Helena H.
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Liu, Fu
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
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2
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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International journal of advertising : the review of marketing communications
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International journal of business innovation and research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Consumer Marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Review of business : interdisciplinary journal on risk and society
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ECONIS (ZBW)
20
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21
Free indulgences : enhanced zero-price effect for hedonic options
Hossain, Mehdi T.
;
Saini, Ritesh
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 457-460
Persistent link: https://www.econbiz.de/10011428976
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22
Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention : a facebook perspective
Anderson, Kelley C.
;
Knight, Dee K.
;
Pookulangara, Sanjukta
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 773-779
Persistent link: https://www.econbiz.de/10010407225
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