Ying, Yu; Jing, Fengjie; Nguyen, Bang; Chen, Junsong - In: Journal of Services Marketing 30 (2016) 1, pp. 63-74
. However, the existing literature lacks an understanding of the intervening mechanism. Inspired by the hedonic adaptation … analyzed to confirm the research model. Findings The findings suggest that hedonic adaptation occurs during the ownership …-term satisfaction, confirming the mediating effects of hedonic adaptation on the relationship above. Originality/value The hedonic …