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Search: subject:"Hedonic and social utility"
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Do Americans seek pleasure while Chinese care about others' approval? : examining stereotypical utilities positioning in brand choice contexts
Friedmann, Enav
;
Weiss-Sidi, Merav
;
Vescovi, Tiziano
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1104-1124
Persistent link: https://www.econbiz.de/10013429058
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