Ravichandran, J. - In: Journal of Business & Industrial Marketing 27 (2011) 1, pp. 69-76
objective, the proposed approach uses past bid prices of the case company and its competitors. A heuristic chi‐square … tender quantity in predicting the tender price. Practical implications – The proposed heuristic chi‐square procedure is … proposed heuristic chi‐square‐based approach is superior to that of the regression method, which is otherwise in practice in …