strategies to increase their competitiveness. Nevertheless, demand for high quality wine which includes a large number of Italian … wines, is increasing.The aim of this work is to explain the magnitude of the trade flows for high quality wine from Italy to … communication strategies. Finally, with respect to Italian high quality wine these estimates give a quantitative evaluation of the …

strategies to increase their competitiveness. Nevertheless, demand for high quality wine which includes a large number of Italian … wines, is increasing. The aim of this work is to explain the magnitude of the trade flows for high quality wine from Italy … communication strategies. Finally, with respect to Italian high quality wine these estimates give a quantitative evaluation of the …