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Cultural distance in international films : an empirical investigation of a sample selection model
Jane, Wen-jhan
- In:
Journal of economics & business
113
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012518309
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2
Product placement in top-grossing
Hollywood
movies
: 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
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