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Search: subject:"Hotel brand"
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Hotel industry
23
Hotellerie
23
Brand management
22
Markenführung
22
Brand image
17
Consumer behaviour
17
Konsumentenverhalten
17
Markenimage
17
Beziehungsmarketing
11
Relationship marketing
11
Brand
10
Markenartikel
9
Dienstleistungsqualität
8
Service quality
8
Hotel brand
7
Customer satisfaction
4
Kundenzufriedenheit
4
Brand loyalty
3
Customer integration
3
Internet marketing
3
Kundenintegration
3
Markentreue
3
Online-Marketing
3
Social Web
3
Social web
3
Brand experience
2
Dienstleistungsmarketing
2
Hotel Brand Loyalty
2
Hotel brand equity
2
Hotel brand experience
2
Hotel brand personality
2
Leistungsmotivation
2
Luxury goods
2
Luxusgüter
2
Measurement
2
Messung
2
Motivation
2
Relationship Quality
2
Scale development
2
Services marketing
2
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19
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4
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Article
26
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23
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23
research-article
2
Article
1
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English
26
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Khan, Imran
4
Rahman, Zillur
4
Qu, Hailin
2
Shin, Hakseung
2
Utama, I Putu
2
Wang, Yao-Chin
2
Ahn, Jiseon
1
Ali, Mohamed Ahmed
1
Araújo, José Felipe Ribeiro
1
Braun, Erik
1
Casado-Díaz, Ana B.
1
Chen, Wen-Jung
1
Choi, Hyung-Min
1
Dauchez, Camille
1
Fatma, Mobin
1
Ferreira, Lissa Valéria Fernandes
1
Foroudi, Pantea
1
Fu, Rachel J. C.
1
Gulid, Nak
1
Hong, EunPyo
1
Hsu, Cathy H. C.
1
Hu, Yaou
1
Hyun, Hyowon
1
Jiménez-Barreto, Jano
1
Joshi, Yatish
1
Kim, Woo Gon
1
Kozak, Nazmi
1
Le, Angelina Nhat Hanh
1
Lee, Hyong-june
1
Lopes da Silva, Elaine Aparecida
1
Loureiro, Sandra Maria Correia
1
Mahasuweerachai, Patcharaporn
1
Mandhachitara, Rujirutana
1
Min, Hyounae
1
Nguyen Huu Khoi
1
Oh, Haemoon
1
Paiva Neto, Aureo
1
Park, Jungkun
1
Perdue, Richard R.
1
Pérez-Naranjo, Leonor M.
1
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International journal of hospitality management
6
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Asian journal of business ethics : AJBE
1
Cornell hospitality quarterly : CQ
1
Global Business & Finance Review (GBFR)
1
Global business and finance review
1
International Journal of Contemporary Hospitality Management
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of services and operations management : IJSOM
1
Journal of Hospitality and Tourism Technology
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Service business
1
Tourism and hospitality research : the surrey quarterly review
1
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ECONIS (ZBW)
23
Other ZBW resources
2
EconStor
1
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1
Customer nontransactional value cocreation in an online
hotel
brand
community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
3
The influences of hotel employees' service innovativeness on brand image and loyalty
Chen, Wen-Jung
- In:
International journal of services and operations …
48
(
2024
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10015065224
Saved in:
4
Exploring open innovation engagement process of
hotel
brand
community members : motivation, empowerment and consequences
Shin, Hakseung
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
Saved in:
5
Discovering the sustainable
hotel
brand
personality on TripAdvisor
Paiva Neto, Aureo
;
Lopes da Silva, Elaine Aparecida
; …
- In:
Journal of Hospitality and Tourism Technology
11
(
2020
)
2
,
pp. 241-254
Purpose This paper aims to explore a
hotel
brand
personality performance through electronic word-of-mouth. A …
Persistent link: https://www.econbiz.de/10014874138
Saved in:
6
Pipeline speed of chain-branded hotels in the U.S. : a competitive dynamics perspective
Wang, Yao-Chin
;
Tsai, Yi-Lin
;
Fu, Rachel J. C.
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013255927
Saved in:
7
Is coolness important to luxury
hotel
brand
management? : the linking and moderating mechanisms between coolness and customer brand engagement
Nguyen Huu Khoi
;
Le, Angelina Nhat Hanh
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
Saved in:
8
The role of traditional product development in building relationship quality and its impact on resort
hotel
brand
loyalty
Utama, I Putu
- In:
Global Business & Finance Review (GBFR)
24
(
2019
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10012286671
Saved in:
9
The role of traditional product development in building relationship quality and its impact on resort
hotel
brand
loyalty
Utama, I Putu
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10012005189
Saved in:
10
Hotel
brand
personality and brand quality
Tran, Xuan
;
Dauchez, Camille
;
Szemik, Anna-Milena
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
4
,
pp. 329-341
Persistent link: https://www.econbiz.de/10010188930
Saved in:
1
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