Markovic, Suzana; Raspor, Sanja; Car, Tomislav; Komsic, … - In: JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA (2012)
In the competitive hotel industry the content of hotel websites has an important role in achieving and maintaining …. The aims of this study are: (1) theoretically explore the term of content analysis, (2) evaluate hotel websites in Croatia … and researchers wishing to use it as a foundation for the further development of their hotel websites’ content. …