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The review of socionetwork strategies
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1
ID-POS
data
analysis using TV commercial viewership data
Horikomi, Taizo
;
Ito, Mariko I.
;
Ohnishi, Takaaki
- In:
The review of socionetwork strategies
16
(
2022
)
2
,
pp. 431-451
Persistent link: https://www.econbiz.de/10013461760
Saved in:
2
In-store journey model with purchasing behavior based on in-store journey data and
ID-POS
data
Ishimaru, Yutaro
;
Morita, Hiroyuki
;
Goto, Yusuke
- In:
The review of socionetwork strategies
15
(
2021
)
1
,
pp. 215-237
Persistent link: https://www.econbiz.de/10012584004
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