Scheers, Louise van; Prinsloo, Carly - In: International Journal of Academic Research in Business … 4 (2014) 11, pp. 332-354
%, moving down to 18%, placing them second to Blackberry as they entered 2014. Samsung’s IMC strategy for their mobile devices … determine the effectiveness of WOM as part of their IMC strategy for mobile devices in South Africa. It is important for Samsung … advertising tool in an IMC campaign, with a focus on Samsung and the South African market for mobile devices. The research …