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Search: subject:"IMC"
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IMC
45
Marketing management
42
Marketingmanagement
41
Marketing
12
Beziehungsmarketing
11
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11
Communication
11
Markenführung
11
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11
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10
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9
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8
Integrated marketing communications
8
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8
Internet marketing
8
Online-Marketing
8
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8
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8
Consumer behaviour
6
Konsumentenverhalten
6
Social media
6
Advertising effects
5
Brand image
5
Markenimage
5
Werbewirkung
5
integrated marketing communication
5
Bibliometrics
4
Bibliometrie
4
Firm performance
4
Integrated marketing communication
4
Unternehmenserfolg
4
Croatia
3
Culture
3
Customer satisfaction
3
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3
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3
Italy
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Kitchen, Philip J.
7
Butkouskaya, Vera
6
Porcu, Lucia
6
Barrio-García, Salvador del
5
Šerić, Maja
5
Llonch-Andreu, Joan
4
Alarcón-del-Amo, María-del-Carmen
3
Alevizou, Panayiota J.
3
Luxton, Sandra
3
Alcántara-Pilar, Juan Miguel
2
Arabsalehi, Mehdi
2
Bruhn, Manfred
2
Burgmann, Inga
2
Crespo-Almendros, Esmeralda
2
De Saint Pol, Thibaut
2
Gil Saura, Irene
2
Hamavandi, Mahnoosh
2
Henninger, Claudia Elisabeth
2
Kazakov, Sergey
2
Kerr, Gayle
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Kliatchko, Jerry
2
Mavondo, Felix
2
Mikulić, Josip
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Oates, Caroline J.
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Oyner, Olga
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Ozretić-Došen, Đurđana
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Panigyrakis, George
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Reid, Mike
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Robinson, Helen R.
2
Sadeghi, Ghazal
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Sattler, Friederike
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Schnebelen, Stefanie
2
Schultz, Don E.
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Sorooshian, Shahryar
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Vernuccio, Maria
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Vollero, Agostino
2
Šeric, Maja
2
Žabkar, Vesna
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Journal of marketing communications
8
European Journal of Marketing
5
European journal of marketing : EJM
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
International journal of business and globalisation : IJBG
2
Journal of Economics, Finance and Administrative Science
2
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2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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African journal of science, technology, innovation & development : AJSTID
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Anadolu University Journal of Social Sciences
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Corporate communications : an international journal
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
European journal of marketing
1
European management journal
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Iktisat Isletme ve Finans
1
International Journal of Academic Research in Business and Social Sciences
1
International Journal of Contemporary Hospitality Management
1
International Journal of Law and Management
1
International journal of advertising : the review of marketing communications
1
International journal of business governance & ethics : IJBGE
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of islamic marketing and branding
1
International journal of law and management : IJLMA
1
International journal of market research
1
International journal of technoentrepreneurship : IJTE
1
Journal of Business Strategy
1
Journal of Global Management
1
Journal of Open Innovation: Technology, Market, and Complexity
1
Journal of Social Marketing
1
Journal of business strategy
1
Journal of international consumer marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
58
RePEc
12
Other ZBW resources
10
EconStor
4
BASE
3
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41
ИМК ИЛИ ПЕРЕХОД ОТ ОДНОСТОРОННИХ КОММУНИКАЦИЙ К ДВУСТОРОННИМ ОТНОШЕНИЯМ
ЮРЬЕВНА, ТРОФИМЕНКО ЕЛЕНА
; …
- In:
Вестник Южно-Уральского …
7
(
2013
)
3
,
pp. 144-149
В статье рассматриваются интегрированные маркетинговые коммуникации. Излагаются основные положения ИМК, отличие традиционной модели маркетинговых...
Persistent link: https://www.econbiz.de/10011237760
Saved in:
42
Integrated Marketing Communications in web 2.0 environment: Challenges and Opportunities of online presence
Abashidze, Irakli
-
2017
In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of integrated marketing communications management. Companies experience increasing influence of consumer-generated content and online reviews. Therefore, the need for specific...
Persistent link: https://www.econbiz.de/10011734846
Saved in:
43
IMC
capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
44
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
45
Relationships between social Web,
IMC
and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
46
IMC
, social media and UK fashion micro-organisations
Henninger, Claudia Elisabeth
;
Alevizou, Panayiota J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011698264
Saved in:
47
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide
IMC
scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
48
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (
IMC
)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
49
Inter-municipal cooperation in service delivery and governance : insights from Italy
Puntillo, Pina
- In:
International journal of business governance & ethics : …
12
(
2017
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10011855474
Saved in:
50
The "Polychronicity - Multiple Media Use" (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use
Robinson, Helen R.
;
Kalafatis, Stavros P.
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1421-1442
Persistent link: https://www.econbiz.de/10011854276
Saved in:
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