Kang, Shinyoung; Kim, Kyoung-Bae - In: Global business and finance review 28 (2023) 1, pp. 72-87
Purpose: To explore the evaluation between tourists’ and residents’ satisfaction with the tool of Importance-Satisfaction Analysis originally introduced by Importance-Performance Analysis. Design/methodology/approach: A survey was conducted at Anseong Matchum Land, the venue of the festival,...