Strebinger, Andreas; Treiblmaier, Horst - In: Schmalenbach Business Review (sbr) 58 (2006) 1, pp. 81-113
-commerce on organizational structure, brand architecture, and IT structure. We survey 49 chief marketing officers (CMOs) and 49 …-related IT structure on changes in brand architecture …Previous research on e-commerce has analyzed its influence on organizational structure, brand management, and IT …