Mikelsone, Elina; Uvarova, Inga; Segers, Jean-Pierre - In: Journal of innovation and entrepreneurship : JIE 11 (2022), pp. 1-20
The purpose of this paper is to create and test an idea management sequence framework to reinvent or redefine the value … proposition. Idea management with sequencing activities must be considered as a systematic managerial process and should not be …-a systematic, 4-step idea management sequence to redefine or reinvent value proposition in a business model, which was validated …