Uma, V. R.; Ilango, V. - In: Asian Academy of Management journal 26 (2021) 1, pp. 197-219
model to examine the factors that induce willingness to buy health insurance among the illness and the non-illness group. A … cross-sectional study was conducted on 1,339 participants above 20 years of age of which 351 had contracted illness in the …, contributes to willingness to buy. The model was able to predict 15% of the variance for willingness-to-buy among the illness and …