//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Image transfer"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Imagetransfer
37
Markenimage
25
Markenpolitik
22
Brand image
20
Brand management
18
Markenführung
18
Sponsoring
13
Sponsorship
13
Theorie
12
Theory
12
Brand extension
11
Deutschland
11
Germany
11
Markentransfer
11
Consumer behaviour
10
Image transfer
10
Konsumentenverhalten
10
Strategische Allianz
9
Marketing
8
image transfer
8
Unternehmenskooperation
7
Verbraucherverhalten
7
Advertising effects
6
Corporate reputation
6
Firmenimage
6
Marketing management
6
Marketingmanagement
6
Werbewirkung
6
Inter-firm cooperation
5
Produktpositionierung
5
Sport event
5
Sportmarketing
5
Sports marketing
5
Sportveranstaltung
5
Consumer goods marketing
4
Estimation
4
Event-Marketing
4
Konsumgütermarketing
4
Konsumgütermarkt
4
Markenartikel
4
more ...
less ...
Online availability
All
Undetermined
20
Free
1
Type of publication
All
Book / Working Paper
37
Article
24
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Hochschulschrift
17
Thesis
13
Dissertation u.a. Prüfungsschriften
8
research-article
5
Bibliografie enthalten
3
Bibliography included
3
Konferenzschrift
2
Case study
1
Collection of articles of several authors
1
Conference paper
1
Conference proceedings
1
Fallstudie
1
Graue Literatur
1
Konferenzbeitrag
1
Non-commercial literature
1
Sammelwerk
1
more ...
less ...
Language
All
German
36
English
22
Undetermined
3
Author
All
Huber, Frank
5
Bierwirth, Andreas
3
Glogger, Anton
3
Vogel, Johannes
3
Andres, Nils
2
Chang, Kyungro
2
Grohs, Reinhard
2
Huber, Jan-Alexander
2
Jensen, Jonathan A.
2
Kim, Taehee
2
Mayer, Anneliese
2
Mayer, Ralf Ulrich
2
Mayerhofer, Wolfgang
2
Meffert, Heribert
2
Meyer, Frederik
2
Oh, Haemoon
2
Scharnowski, Frank
2
Schwen, Rolf
2
Seo, Hyo Min
2
Sturm, Hans-Jörg
2
Wehr, Alexander W.
2
Abreu Novais, Margarida
1
Alguacil, Mario
1
Arcodia, Charles
1
Bai, Billy
1
Bauer, Hans H.
1
Bergkvist, Lars
1
Boronczyk, Felix
1
Bracklow, Anne
1
Brandão, Amélia Maria Pinto da Cunha
1
Breuer, Christoph
1
Bulut, Cengizhan
1
Burmann, Christoph
1
Byun, Jinsu
1
Bünte, Claudia
1
Chester, Yayoi
1
Choi, Kyu Ha
1
Collins, Roger
1
Deng, Qian
1
El Hedhli, Kamel
1
more ...
less ...
Institution
All
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Friedrich-Schiller-Universität Jena
1
Josef Eul Verlag GmbH
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
All
Europäische Hochschulschriften / 5
3
International Journal of Sports Marketing and Sponsorship
3
Reihe: Marketing : MAR
3
Schriften zu Marketing und Management
3
Empirische Marketingforschung
2
International journal of sport management and marketing : IJSMM
2
Journal of advertising research
2
MUK Premium
2
Reihe Wirtschaft und Sport
2
Reihe: Marketing
2
Spiegel-Verlagsreihe Fach & Wissen
2
Aktuelle Medien- und Kommunikationsforschung
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
1
Berichte aus der Betriebswirtschaft
1
DUV / Wirtschaftswissenschaft
1
EBS-Forschung : Schriftenreihe der EBS Universität für Wirtschaft und Recht i. Gr. EBS Business School
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Gabler Research
1
International Journal of Contemporary Hospitality Management
1
International Journal of Management and Marketing Research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
International journal of sports marketing & sponsorship
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Kulturwissenschaft
1
Markenmanagement
1
Reihe: Marketing, IT und Social Media
1
Review of regional research : a publication of the German-speaking section of the Regional Science Association International, Gesellschaft für Regionalforschung
1
Schmalenbach Business Review (sbr)
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
more ...
less ...
Source
All
ECONIS (ZBW)
41
USB Cologne (EcoSocSci)
13
Other ZBW resources
5
RePEc
2
Showing
1
-
10
of
61
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The bilateral image flow in sponsorship : an extension of Prendergast, Paliwal, and Mazodier (2016)
Koo, Jakeun
;
Heo, Jun
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 321-335
Persistent link: https://www.econbiz.de/10014550815
Saved in:
2
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
3
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
4
"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha
;
Gadekar, Mahesh
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
Saved in:
5
Can agrifood products generate tourist desire to visit a place? : an empirical study of
image
transfer
and self-congruity
Liu, Juanyi
;
Liu, Fang
;
Webb, David A.
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014458594
Saved in:
6
Image
transfer
between mega business event, hosting destination and country and its effects on exhibitors' behavioral intention
Zhang, Hongmei
;
Liu, Shanshan
;
Bai, Billy
- In:
Tourism review
77
(
2022
)
1
,
pp. 225-238
Persistent link: https://www.econbiz.de/10012939669
Saved in:
7
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
8
The company you keep : brand
image
transfer
in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
9
Dachmarkenstärkung durch Portfolio-Kommunikation am Beispiel von Nestlé Deutschland : eine Untersuchung von Techniken zur wirkungsvollen und symbiotischen Verknüpfung einer Dachmar...
Honerkamp, Jerome
-
2020
Persistent link: https://www.econbiz.de/10014021943
Saved in:
10
Brand
image
transfer
from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->