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Search: subject:"Implementation"
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Subject
All
Marketing management
16,271
Marketingmanagement
16,270
Implementation
4,524
Marketing
3,254
Einführung
2,830
Theorie
2,710
Theory
2,682
Consumer behaviour
2,543
Konsumentenverhalten
2,541
Deutschland
2,154
Germany
2,102
Relationship marketing
1,942
Beziehungsmarketing
1,939
USA
1,464
Strategisches Management
1,432
United States
1,415
Brand management
1,358
Markenführung
1,358
Strategic management
1,184
Unternehmenserfolg
1,175
Firm performance
1,174
Online-Marketing
1,167
Internet marketing
1,130
Innovation
1,071
SME
1,068
KMU
1,057
Erfolgsfaktor
865
Success factor
825
implementation
743
Internationales Marketing
733
International marketing
729
Social Web
703
Social web
703
Innovationsmanagement
697
Innovation management
672
Marktforschung
672
Werbung
626
Markenimage
608
Brand image
605
Advertising
581
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Online availability
All
Undetermined
6,456
Free
4,504
Type of publication
All
Article
14,829
Book / Working Paper
10,106
Other
118
Journal
52
Type of publication (narrower categories)
All
Article in journal
10,164
Aufsatz in Zeitschrift
10,164
Aufsatz im Buch
2,789
Book section
2,789
Graue Literatur
1,712
Non-commercial literature
1,712
Hochschulschrift
1,515
Thesis
1,275
Working Paper
1,205
Arbeitspapier
934
Collection of articles of several authors
741
Sammelwerk
741
Lehrbuch
712
Case study
651
Fallstudie
651
Textbook
606
Bibliografie enthalten
592
Bibliography included
592
research-article
429
Aufsatzsammlung
396
Konferenzschrift
234
Ratgeber
207
Guidebook
189
Conference proceedings
150
Dissertation u.a. Prüfungsschriften
135
Article
126
Reprint
125
Glossar enthalten
103
Glossary included
103
Conference paper
93
Konferenzbeitrag
93
Handbook
92
Handbuch
92
case-report
74
Amtsdruckschrift
58
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58
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46
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45
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43
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English
17,972
German
5,068
Undetermined
1,788
French
104
Spanish
45
Polish
43
Russian
33
Hungarian
27
Dutch
16
Italian
15
Portuguese
14
Swedish
11
Ukrainian
11
Lithuanian
7
Czech
6
Romanian
6
Slovak
5
Bulgarian
3
Danish
3
Indonesian
3
Croatian
2
Serbian
2
Turkish
2
Valencian
1
Finnish
1
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1
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1
Slovenian
1
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Author
All
Kotler, Philip
90
Bruhn, Manfred
84
Homburg, Christian
65
Meffert, Heribert
62
Lombardi, Michele
60
Pepels, Werner
48
Serrano, Roberto
43
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Wiedmann, Klaus-Peter
33
Yoshihara, Naoki
33
Bauer, Hans H.
32
Tomczak, Torsten
30
Vrontis, Demetris
30
Albers, Sönke
29
Backhaus, Klaus
29
Kleinaltenkamp, Michael
29
Korpela, Ville
29
Kitchen, Philip J.
28
Kerin, Roger A.
27
Piercy, Nigel
27
Berndt, Ralph
25
Fehr, Ernst
25
Kuß, Alfred
25
O'Cass, Aron
25
Burmann, Christoph
24
Hinson, Robert
23
Balmer, John M. T.
22
Kunimoto, Takashi
22
Lindgreen, Adam
22
Melewar, T. C.
22
Rajagopal
22
Varadarajan, Rajan
22
Wilkening, Tom
22
Armstrong, Gary
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
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Institution
All
International Monetary Fund (IMF)
209
International Monetary Fund
134
Springer Fachmedien Wiesbaden
63
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
62
American Marketing Association
58
Mathematica Policy Research
58
Bank of Canada
24
Europäische Kommission / Generalsekretariat
21
Books on Demand GmbH <Norderstedt>
20
HAL
20
Cowles Foundation for Research in Economics, Yale University
18
IGI Global
18
OECD
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona
13
EconWPA
13
European Central Bank
12
Verlag Dr. Kovač
12
Instituto Valenciano de Investigaciones Económicas (IVIE)
11
Haufe-Lexware GmbH & Co. KG
10
National Bureau of Economic Research
10
UNICEF Innocenti Research Centre
10
Verlag Franz Vahlen
10
C.E.P.R. Discussion Papers
9
CESifo
9
Edward Elgar Publishing
9
Institute of Economic Research, Hitotsubashi University
9
NetLibrary, Inc
9
ARENA
8
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Europäische Kommission
8
Springer-Verlag GmbH
8
Tilburg University, Center for Economic Research
8
eSocialSciences
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
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Published in...
All
Journal of business research : JBR
339
Industrial marketing management : the international journal for industrial and high-tech firms
264
SpringerLink / Bücher
212
Journal of strategic marketing
195
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
131
IMF Staff Country Reports
127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
118
The journal of business & industrial marketing
110
Journal of marketing communications
106
Journal of marketing
100
Marketing intelligence & planning
88
Gabler Edition Wissenschaft
86
Journal of retailing and consumer services
80
Springer eBook Collection
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
IMF Working Papers
70
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International Journal of Operations & Production Management
63
The TQM Magazine
62
The journal of brand management : an international journal
61
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
Business horizons
55
International journal of business information systems : IJBIS
55
The marketing review
48
International marketing review
47
Journal of advertising research
47
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
International journal of production research
45
Springer eBook Collection / Business and Economics
45
Working Paper
45
European research studies
44
Journal of global marketing
43
Marketing : ZFP ; journal of research and management
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
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Source
All
ECONIS (ZBW)
21,456
RePEc
1,926
Other ZBW resources
693
EconStor
428
USB Cologne (EcoSocSci)
349
BASE
218
ArchiDok
26
USB Cologne (business full texts)
9
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Showing
31
-
40
of
25,105
Sort
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date (newest first)
date (oldest first)
31
Managing
implementation
of the ERP systems : the importance of technical and consultant support
Jabraoui, Siham
;
Touil, Abdelhak Ait
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
4
,
pp. 173-183
Persistent link: https://www.econbiz.de/10014250280
Saved in:
32
The influence of customer-vendor communication and power relations on successful
implementation
of Enterprise Resource Planning (ERP) : the mediation role of ERP fit
Elly, Tumsifu
;
Wilson, Victor
- In:
Business management review : journal of the University …
25
(
2022
)
2
,
pp. 112-133
Persistent link: https://www.econbiz.de/10013539090
Saved in:
33
The art of holistic digitalisation : a meta-view on strategy, transformation,
implementation
, and maturity
Schallmo, Daniel
;
Williams, Christopher A.
;
Tidd, Joseph
- In:
International journal of innovation management : IJIM
26
(
2022
)
3
,
pp. 1-34
Persistent link: https://www.econbiz.de/10013463247
Saved in:
34
Exploring the process of management system
implementation
: a case of Six Sigma
De Mast, Jeroen
;
Lameijer, Bart A.
;
Linderman, Kevin
; …
- In:
International journal of operations & production management
42
(
2022
)
13
,
pp. 1-24
Persistent link: https://www.econbiz.de/10013531121
Saved in:
35
Overcoming the challenges of enterprise resource planning (ERP) : a systematic review approach
Akrong, Godwin Banafo
;
Shao, Yunfei
;
Owusu, Ebenezer
- In:
International journal of enterprise information systems …
18
(
2022
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014307052
Saved in:
36
Investigating the relationship between KM
implementation
capability and TQM : a Greek public sector case study
Xanthopoulou, Styliani
;
Tsiotras, George
;
Kessopoulou, …
- In:
Total quality management & business excellence
35
(
2024
)
1/2
,
pp. 202-225
Persistent link: https://www.econbiz.de/10014513349
Saved in:
37
Appraising and overcoming the barriers of RFID
implementation
in a process industry in New Zealand
Roy, Supriya
;
Roy, Ram Naresh
- In:
International journal of intelligent enterprise
11
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014442695
Saved in:
38
SAP system
implementation
: a case study in Carrefour Turkey
Corum, Adnan
- In:
International journal of business information systems : …
46
(
2024
)
4
,
pp. 535-557
Persistent link: https://www.econbiz.de/10015061854
Saved in:
39
An analysis of RFID
implementation
in MSMEs supply chain
Srivastava, Binkey
;
Arora, Amit Kumar
;
Gupta, Vijay Prakash
- In:
International journal of enterprise network management …
15
(
2024
)
2
,
pp. 217-228
Persistent link: https://www.econbiz.de/10015060723
Saved in:
40
If you cannot fly, then run : a model of BIM
implementation
taxonomies and thresholds
Olugboyega, Oluseye
;
Oseghale, Godwin Ehis
;
Aigbavboa, …
- In:
International journal of information technology and …
23
(
2024
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10015064846
Saved in:
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