Vyas, Vishal; Raitani, Sonika - In: Social Responsibility Journal 11 (2015) 3, pp. 622-640
through corporate reputation and relationship quality. Like other industries, the Indian banking industry has also witnessed a …. Design/methodology/approach – The universe for the present study constitutes the customers of the entire Indian banking … industry. Considering the cost and time constraints, the study was limited to a sample of 347 public and private bank customers …