Jafari, Shahla; Navidi, Hamidreza - In: Games 9 (2018) 1/8, pp. 1-18
In this paper, we consider a novel game theory model for the competitive influence maximization problem. We model this … the proposed model, we extend both the Linear Threshold model and the Independent Cascade model. We study an influence … maximization model in which users’ heterogeneity, information content, and network structure are considered. Contrary to previous …