Migliore, Giuseppina; Borrello, Massimiliano; Lombardi, … - In: Agricultural and Food Economics 6 (2018) 1, pp. 1-10
Among foods with credence attributes, food with "natural" components have received in the last years particular attention by consumers. This study applies the BDM incentive compatible mechanism to explore young (18-35 years old) consumers' interest and willingness to pay for chewing gums having...