Vo, Minh Duy; Nguyen, Si Van - In: Cogent Business & Management 9 (2022) 1, pp. 1-23
information transparency and examining its contribution to store brand equity as an indirect "response" through relationship … information transparency, and preferential treatment as the stimuli while relationship quality was the organism and store brand … equity was the response. In a developing country such as Vietnam, store information transparency is important. Specifically …